Key Reasons to Have a Responsive Website for Your Business!

The use of mobile phones and tablets for accessing the internet has increased significantly over the past few years. Allowing us the freedom to search on the go. The majority of the users depend on their smart phones to: search for products, seek information, or simply access their social media sites. Research even suggests that mobile traffic is soon going to surpass the desktop traffic. This exploding use of mobile internet has made the need of responsive website design absolutely essential. 

Having a responsive website simply means your website is designed in a way that it can be easily viewed from multiple devices, including desktop, mobile phones, tablets, phablets etc. The images and layout used during a responsive website automatically adjusts itself to the size of the device used.

If you are a business owner and have a non- responsive website, then here are a few reasons that might help convince you to change to a responsive website:

1) Google’s Mobilegeddon Update: Google recently rolled out an update on April 21 2015 which stated that a new mobile-friendly algorithm has been added.  It will now consider website’s ‘mobile-friendliness’ as a search engine ranking factor. Websites which aren’t responsive will gradually see a decline in their search engine ranking, thus leading to loss of traffic and sales. Striving to provide users with quality and relevant search results, Google’s mobile-friendly update is to ensure users receive best user experience. The mobile-friendly ranking factor has made it imperative for businesses to redesign their website and make it mobile-friendly to maintain their search engine rankings.

2) Increasing use of Smartphones: The use of smartphones has skyrocketed and around 80% of internet users today own a smartphone. One in every four online searches is conducted on mobile devices. Statistics show that 70% of searches conducted on mobiles lead to action within an hour. Additionally, it also highlighted that 57% of the users wouldn’t recommend companies with poor mobile displaying sites. Such enlightening statistics reinforces the need of responsive website design.

3) Single URL for Multiple Devices: Instead of having to design a separate mobile-site and do SEO for the same, the responsive website design allows businesses to have a single URL website for all devices. This makes it easy for businesses to maintain only one website and have all users directed to a single site.

4) Positive User Experience: Many a times, consumers access your website via mobile first and then switch to desktop to explore more about a product/service. While a user accesses your site for the first time on mobile, he/she would be frustrated if it required them to zoom in/out the images and graphics or if they found the entire layout with no proper alignment. This experience would turn off the user and make him/her search for another website. On the other hand, a responsive website design would easily help your users find what they were searching for, enhance their user experience and could lead them to make a purchase decision.

So, if you are looking to re-design your website or completely have a new responsive website then eTrack Media can help. Backed by our extensive experience, technical proficiency and a team of skilled and experienced web-designers and developers, eTrack Media is perfectly placed to handle web design services. Whether you require a static or dynamic website, we can help.

Two Effective Ways to Build Backlinks for your Website

In this digital era, consumers seek answers for their simplest to most complex questions from search engines. Whether you need to find a fancy restaurant for a family gathering or a   shop in your local area, you resort to search engines to find the answer. Search engine optimization helps your website to be ‘noticeable’ in the search engine results whenever your target audience looks out for the products/services related to your business. The higher the ranking of your business on the search engine results, greater are the chances of potential visitors becoming your customers. Thus, most businesses hire professional SEO services providers to achieve higher search engine rankings, traffic and sales.

Whilst there are numerous ways to improve search engine rankings, building quality backlinks is one of the most results-oriented and effective SEO strategies. Backlinks are links from other websites/blogs that are directed towards your website. Search engines give high importance to the amount and quality of backlinks to determine the website’s credibility, popularity and search engine ranking. As backlinks act as endorsements from other websites vouching for the content/product your business offers, search engines give them high priority in determining your search engine ranking.  However, most businesses and even SEO experts make a mistake by focusing on ‘quantity’ of backlinks whilst compromising the quality and relevance. A link from a Sports Journal to your website on steel products will hardly be of any use as they are in no way related. Hence, the focus should be on getting quality backlinks from a reputed brand related to your industry. Below are two important ways to build backlinks to boost search engine rankings:

1) Article Submission: Create original and interesting articles that will spark interest amongst your audience and highlight your subject expertise. Do not annoy readers as well as search engines by writing promotional kind of articles. Write articles that would educate and inform your readers and entice them to share it with their friends. Additionally, submit those well-written articles to top Article sites with good PR and Alexa ranking. During article submission, you would need to complete the resource box with the author’s name and services offered by your company. It also allows you to hyperlink two important keywords that would be directed to your website. This is an excellent way to build quality links whilst becoming known as an expert in your field. Additionally, if your article is unique and shows interesting insight, it might be referenced by others in your industry, thus resulting in more backlinks.

2) Directory Submission: Directory Submission service is an old but still very effective method of generating quality backlinks. As opposed to automated submissions, search engines give high value to manual directory submissions. Hence, manually submit well-written content with targeted keyword to popular and high PR directories. Whilst directory submission is a reliable link-building technique, many SEO specialists fail to consider key aspects, such as business niche, service region, and target audience, thus attracting irrelevant traffic. Deploy an appropriate mix of local, niche and general directories to get high-quality backlinks and good flow of traffic.

So, if you want to get started and build your business presence, eTrack Media can help. Led by a team of SEO & social media experts, creative designers, eTrack Media is an SEO Company in Mumbai, India  offering ROI-driven internet marketing solutions and web design services. Whether you want to create brand awareness or drive more sales, we can help.

How to use Twitter for business advantage?

Businesses today have come a long way from word-of-mouth publicity to print media advertising to now using social media for business marketing. With consumers becoming more social and tech savvy, social media has opened up new avenues for business owners to connect to their target audience and create awareness about their products/services. Twitter is one of the most popular social media platforms having approximately 284 million monthly active users. With such an enormous user base, businesses have an excellent opportunity to build a relationship with their consumers on a personal level whilst creating a buzz about their brand. Below are some  tips on how to effectively use Twitter for your business:

1)  Create an Effective Twitter Bio:

Your bio is the first impression that your followers will have of your business. Create a short, concise bio that informs your followers about your business and how would it benefit them. Make use of relevant keywords related to your products/services. Also, include your website link to help convert your followers (potential customer) into a lead.

2)  Follow People Relevant to your Industry:

It is very important to connect to the right kind of people for your business. Using Twitter search, find people residing in a location you want to target and having interests in the kind of products/services your business offers.   Also, follow market leaders, experts and other influential people with a foothold in your industry. Retweet their tweets, engage in a conversation and ask for collaboration. Networking with credible industry leaders who have a huge fan base will make your business immediately more noticeable.

3)  Respond to Mentions:

Staying active on Twitter is essential to attract new followers. Tweet informative and effective tweets about your business at least once a day.  Monitor the response you get and then accordingly increase/decrease the frequency. Additionally, always respond to any mentions from your followers. ‘Favourite’ their replies and ‘Retweet’ good mentions to show you value their opinion. Do not become over-defensive or ignore the negative comments about your brand. Instead, listen to them, offer a sincere apology and look to resolve the issue promptly.

4)  Use Right Hashtags:

Hashtags make your content easily discoverable to a wider audience beyond your followers. It helps you acquire the right kind of followers that are actually looking for your product/service. Whilst using relevant hashtags is vital, do not over-use hashtags as that can annoy readers and provoke them to unfollow you. Make clever use of hashtags and target important keywords that people would use to search your services/products.

5)  Track Conversation about your Products:

There are various tools available online that can help you track conversations related to a particular keyword. Track conversations happening about your product/service and engage followers by letting them know the benefits of using your product. Add a personal touch to the conversation whilst raising their curiosity to find out more about your business.

6)  Organise Fun Contests:

Hosting a twitter contest is a great way to create brand awareness, get followers quickly and trend worldwide. Contests are good engagement strategies that help you connect with your fans whilst informing them about key features of your products/services. Make sure the contest theme as well as the prize is related to your business. This would enable you to get genuine followers already interested in your products.

Whilst there are numerous benefits of using Twitter for your business, you do need a professional social media marketingservices provider offering effective Twitter marketing services to completely exploit the potential of Twitter for marketing your products/services.

Using Local Directory Listings? Be Careful About 4 Aspects

Local directory listing forms a key online channel for small and medium-sized businesses with limited geographic reach. Planned and implemented appropriately, this channel can prove not only to be the most convenient of all to promote products and services but can also generate high-quality leads. Whilst other methods, such as Web 2.0 submission, article submission, blog submission, press release posting, infographic submission, guest posting and video submission require significant content / multimedia skills and expertise, manual directory submission to local business portals is relatively convenient.

Nevertheless, before embarking on planning and implementing online local listings for your clients, please keep in mind  the following red alerts to optimise the channel for maximum effect:

1.  Keep Away from Low PR Directories

Ensure that high PR directories, including Google+ Local, Yelp, Yahoo! Local, Bing, Manta and CitySearch are a part of your target directories. The reason being these listing sites have high Google PageRank and by submitting business details to such directories can quickly help your business build credibility and awareness, both from the point of view of your potential customers and the search engines.

2.  Avoid Giving Partial Business Details

When potential customers find your business on reputed local directories, they expect to get a thorough understanding of the same. Apart from your business’ name and your logo, they require essential details, such as products, services, office locations, address, contact numbers, office hours, e-mail, website URLs, business category, listing title and post description. Listing posts with incomplete business information turns off visitors which could have been converted to leads or even customers.

3.  Don’t Miss Out on Relevant Keywords

Always populate your directory listing title and business description with the key phrases most relevant to your business. Though your details and anchor text that fail to include such phrases would still help your potential visitors, they will mean little for search engines. As a result, the larger purpose of including local directory listings in your online marketing mix, which is to drive relevant regional target audience to your site, would be defeated. Whilst search engine analytics programs help you gauge which keywords are in high demand for particular geographical locations, it is still important to understand the demographics and psychographics of your target and get in their mind while deciding the relevant keywords.

4.  Spread Out Listings over Larger Timeframe

To see a consistent increment in SEO rankings, you should avoid posting too many listings in a short period of time. Compared to the ‘clustered’ approach, you should employ ‘continuity’ approach and spread business listings evenly across a longer timespan for a steady rise in online visibility. 

So, if you want to get started and build your business presence, eTrack Media can help. Led by a team of SEO & social media experts, creative designers, eTrack Media is an SEO Company in Mumbai, India  offering ROI-driven internet marketing solutions and web design services. Whether you want to create brand awareness or drive more sales, we can help. 

White Label SEO: A Win-Win for both SEO Reseller and SEO Provider

With fierce online competition, dynamically changing search engine algorithms and ever evolving search engine guidelines, getting a high ranking spot on search engines has become all the more challenging.  It requires SEO companies to have up to date information and also more effective strategies to maintain or boost their rankings on the search engines. Whilst it might be less difficult for experienced SEO companies to cope with, many small and new companies would find it difficult to comprehend. This makes white label marketing solutions very popular and in-demand.

White Label SEO is a practice that allows a company to outsource SEO services to another company or agency under their own brand name and with complete confidentiality. Thus, reselling white label marketing solutions enables you to pass on the SEO work to another company specialising in SEO services while you enjoy the credit and present the results to your clients.

Some key benefits of white label SEO services:

1)   Quality Work:

Since Search Engine Optimisation is the reseller company’s area of expertise, the results provided by them are of optimum quality. They have a dedicated team handling your clients’ requirements on your behalf. With proven expertise and experience in SEO, these white label online marketing companies are well-versed with changing algorithms and search engine rules. They plan and formulate result-oriented SEO strategies whilst enhancing clients’ online visibility.

2)  Expansion of Range of Services Offered:

As an advertising agency or web-designing company, you might receive enquiries from clients related to SEO or online marketing. Though having good knowledge of SEO, you might lack the skill, experience and resources to offer the SEO services. By hiring a white label SEO services  provider, you can expand the scope of services offered to the clients. While your team can choose to work on their area of expertise, you can simply pass on the SEO work to the white label company.

3)   Cost-Effective Service:

Many companies realise the significance of doing SEO but cannot   afford to have an in-house SEO team.  Such companies can simply outsource their SEO projects to a white label SEO services provider at an affordable price. It allows even new start-up companies with restricted budgets to offer SEO as a part of their services portfolio to their end customers for significantly low costs. It takes away the additional expenditure of recruiting salaried SEO specialists.

4)   Focus on Sales and Other Activities:

While your clients’ SEO requirements are completely taken care of by the reseller company, you can invest your time and energy in looking after the sales and marketing aspects of your company.

So, if you want to get started and build your business presence, eTrack Media can help. Led by a team of SEO & social media experts, creative designers, eTrack Media is an SEO Company in Mumbai, India  offering ROI-driven internet marketing solutions and web design services. Whether you want to create brand awareness or drive more sales, we can help.

Proven Link Building Solutions to Fetch High-Quality Back Links

Link building is an essential tool that is responsible for driving quality traffic to your site and boosting your search engine rankings.  It is a process of acquiring links from external pages or websites i.e. building back links to your website. When an external page gives your website’s link as a referral, it denotes that your website is authoritative. Search engines use these link referrals when deciding search engine rankings. While measuring the worth of the back-links, search engines give importance to three important factors – quantity, quality and relevance of the links.

There are various effective techniques to get back links to your website. Some of them include:

1. Article Submission

Submitting original and well-written articles to high PR and popular article sites such as Newsvine, Ezine Articles, GoArticles, Articlebase, etc. is a great method to acquire high-quality back links, drive traffic to your website and enhance online visibility.  Make it a point to include a maximum of two website links in the bio section of the article. Search engines understand that you are the original author of the article published and hence give you authority in the search results.

2. Directory Submission

Directory Submissions involve nothing other than the submission of website details to directories under the right category and subcategory. Submitting your website to directories that are relevant to your business  gives a boost to search engine rankings, attracts targeted traffic and generates quality back links.

3. Forums and Blog Commenting

Research blogs and forums related to your niche and then indulge in valuable participation. Adding your website link shouldn’t be your sole motive while commenting on a blog article or forum threads. Instead, share your knowledge and contribute to the conversation. This will make you noticeable and help build relationships with like-minded people. Become a member that gives valuable input and eventually you will get natural links to your website.

4. Guest Blog Posting

It is one of the best link building strategies to get natural links. Writing a blog article for someone else’s blog is called guest blogging. If you write a well-researched and informative article and get it published on a reputed and quality guest blog, you not only get top-quality natural links but also expand your reach to a new audience, build new connections and gain credibility.

5. Press Release Submission

Submitting fresh content and newsworthy updates to popular press release sites results in getting high-quality back links and boosts online visibility. Many small business centers allow companies to promote their products/services in the form of press releases and acquire back links for free. Press releases should have an eye-catchy title to captivate the readers.

6. Social Bookmarking Submission

It is one of the results-oriented link building solutions that help in acquiring good quality back-links. Submitting websites on popular sites such as Digg and Stumble Upon with a unique title and description ensures higher search engine visibility and increased traffic.

So, if you want to get started and build your business presence, eTrack Media can help. Led by a team of SEO & social media experts, creative designers, eTrack Media is an SEO Company in Mumbai, India  offering ROI-driven internet marketing solutions and web design services. Whether you want to create brand awareness or drive more sales, we can help.