The use of mobile phones and tablets for
accessing the internet has increased significantly over the past few years.
Allowing us the freedom to search on the go. The majority of the users depend
on their smart phones to: search for products, seek information, or simply
access their social media sites. Research even suggests that mobile traffic is
soon going to surpass the desktop traffic. This exploding use of mobile
internet has made the need of responsive
website design absolutely essential.
Having a responsive website simply means
your website is designed in a way that it can be easily viewed from multiple
devices, including desktop, mobile phones, tablets, phablets etc. The images
and layout used during a responsive website automatically adjusts itself to the
size of the device used.
If you are a business owner and have a non-
responsive website, then here are a few reasons that might help convince you to
change to a responsive website:
1) Google’s
Mobilegeddon Update: Google recently rolled out an update on April 21 2015
which stated that a new mobile-friendly algorithm has been added. It will now consider website’s
‘mobile-friendliness’ as a search engine ranking factor. Websites which aren’t
responsive will gradually see a decline in their search engine ranking, thus
leading to loss of traffic and sales. Striving to provide users with quality
and relevant search results, Google’s mobile-friendly update is to ensure users
receive best user experience. The mobile-friendly ranking factor has made it
imperative for businesses to redesign their website and make it mobile-friendly
to maintain their search engine rankings.
2) Increasing
use of Smartphones: The use of smartphones has skyrocketed and around 80%
of internet users today own a smartphone. One in every four online searches is
conducted on mobile devices. Statistics show that 70% of searches conducted on
mobiles lead to action within an hour. Additionally, it also highlighted that
57% of the users wouldn’t recommend companies with poor mobile displaying
sites. Such enlightening statistics reinforces the need of responsive website
design.
3) Single
URL for Multiple Devices: Instead of having to design a separate
mobile-site and do SEO for the same, the responsive website design allows businesses
to have a single URL website for all devices. This makes it easy for businesses
to maintain only one website and have all users directed to a single site.
4) Positive
User Experience: Many a times, consumers access your website via mobile
first and then switch to desktop to explore more about a product/service. While
a user accesses your site for the first time on mobile, he/she would be
frustrated if it required them to zoom in/out the images and graphics or if
they found the entire layout with no proper alignment. This experience would
turn off the user and make him/her search for another website. On the other
hand, a responsive website design would easily help your users find what they
were searching for, enhance their user experience and could lead them to make a
purchase decision.
So, if you are looking to re-design your website
or completely have a new responsive website then eTrack Media can help. Backed
by our extensive experience, technical proficiency and a team of skilled and
experienced web-designers and developers, eTrack Media is perfectly placed to
handle web design services. Whether you require a static or dynamic
website, we can help.