White Label SEO: A Win-Win for both SEO Reseller and SEO Provider

With fierce online competition, dynamically changing search engine algorithms and ever evolving search engine guidelines, getting a high ranking spot on search engines has become all the more challenging.  It requires SEO companies to have up to date information and also more effective strategies to maintain or boost their rankings on the search engines. Whilst it might be less difficult for experienced SEO companies to cope with, many small and new companies would find it difficult to comprehend. This makes white label marketing solutions very popular and in-demand.

White Label SEO is a practice that allows a company to outsource SEO services to another company or agency under their own brand name and with complete confidentiality. Thus, reselling white label marketing solutions enables you to pass on the SEO work to another company specialising in SEO services while you enjoy the credit and present the results to your clients.

Some key benefits of white label SEO services:

1)   Quality Work:

Since Search Engine Optimisation is the reseller company’s area of expertise, the results provided by them are of optimum quality. They have a dedicated team handling your clients’ requirements on your behalf. With proven expertise and experience in SEO, these white label online marketing companies are well-versed with changing algorithms and search engine rules. They plan and formulate result-oriented SEO strategies whilst enhancing clients’ online visibility.

2)  Expansion of Range of Services Offered:

As an advertising agency or web-designing company, you might receive enquiries from clients related to SEO or online marketing. Though having good knowledge of SEO, you might lack the skill, experience and resources to offer the SEO services. By hiring a white label SEO services  provider, you can expand the scope of services offered to the clients. While your team can choose to work on their area of expertise, you can simply pass on the SEO work to the white label company.

3)   Cost-Effective Service:

Many companies realise the significance of doing SEO but cannot   afford to have an in-house SEO team.  Such companies can simply outsource their SEO projects to a white label SEO services provider at an affordable price. It allows even new start-up companies with restricted budgets to offer SEO as a part of their services portfolio to their end customers for significantly low costs. It takes away the additional expenditure of recruiting salaried SEO specialists.

4)   Focus on Sales and Other Activities:

While your clients’ SEO requirements are completely taken care of by the reseller company, you can invest your time and energy in looking after the sales and marketing aspects of your company.

So, if you want to get started and build your business presence, eTrack Media can help. Led by a team of SEO & social media experts, creative designers, eTrack Media is an SEO Company in Mumbai, India  offering ROI-driven internet marketing solutions and web design services. Whether you want to create brand awareness or drive more sales, we can help.

Proven Link Building Solutions to Fetch High-Quality Back Links

Link building is an essential tool that is responsible for driving quality traffic to your site and boosting your search engine rankings.  It is a process of acquiring links from external pages or websites i.e. building back links to your website. When an external page gives your website’s link as a referral, it denotes that your website is authoritative. Search engines use these link referrals when deciding search engine rankings. While measuring the worth of the back-links, search engines give importance to three important factors – quantity, quality and relevance of the links.

There are various effective techniques to get back links to your website. Some of them include:

1. Article Submission

Submitting original and well-written articles to high PR and popular article sites such as Newsvine, Ezine Articles, GoArticles, Articlebase, etc. is a great method to acquire high-quality back links, drive traffic to your website and enhance online visibility.  Make it a point to include a maximum of two website links in the bio section of the article. Search engines understand that you are the original author of the article published and hence give you authority in the search results.

2. Directory Submission

Directory Submissions involve nothing other than the submission of website details to directories under the right category and subcategory. Submitting your website to directories that are relevant to your business  gives a boost to search engine rankings, attracts targeted traffic and generates quality back links.

3. Forums and Blog Commenting

Research blogs and forums related to your niche and then indulge in valuable participation. Adding your website link shouldn’t be your sole motive while commenting on a blog article or forum threads. Instead, share your knowledge and contribute to the conversation. This will make you noticeable and help build relationships with like-minded people. Become a member that gives valuable input and eventually you will get natural links to your website.

4. Guest Blog Posting

It is one of the best link building strategies to get natural links. Writing a blog article for someone else’s blog is called guest blogging. If you write a well-researched and informative article and get it published on a reputed and quality guest blog, you not only get top-quality natural links but also expand your reach to a new audience, build new connections and gain credibility.

5. Press Release Submission

Submitting fresh content and newsworthy updates to popular press release sites results in getting high-quality back links and boosts online visibility. Many small business centers allow companies to promote their products/services in the form of press releases and acquire back links for free. Press releases should have an eye-catchy title to captivate the readers.

6. Social Bookmarking Submission

It is one of the results-oriented link building solutions that help in acquiring good quality back-links. Submitting websites on popular sites such as Digg and Stumble Upon with a unique title and description ensures higher search engine visibility and increased traffic.

So, if you want to get started and build your business presence, eTrack Media can help. Led by a team of SEO & social media experts, creative designers, eTrack Media is an SEO Company in Mumbai, India  offering ROI-driven internet marketing solutions and web design services. Whether you want to create brand awareness or drive more sales, we can help.

Directory Submission: Selecting a Mix of General and Niche Directories Is Crucial

Businesses with an online presence are always looking for strategies to drive more organic traffic to their site. Whilst there are innumerable techniques to build quality back links to your site, web directory submission is one of the dependable methods. Many online marketing agencies and link building firms claim to offer quality directory listing services; however, due to the fast evolving search engine landscape, one of the safest strategies is to deploy the right mix of generic directories and niche directories for manual submission.

Whilst many online marketing experts and SEO specialists consider this link building technique as a reliable method, they fail to consider aspects, such as business niche, target audience, and service region relevant to the firm. Listed below are some ways you can get relevant high-quality traffic to your website by using targeted manual directory submission:

1. Submitting to Industry-Specific Directories

Whilst the volume of traffic you gain by submitting to sector-specific online directories is relatively less, the quality and relevance of these visitors to your business is high. Furthermore, when you submit to industry-centric directories with high PageRank, your firm has higher chances of gaining valuable leads. The users of such directories will be a lot more interested in your products and services than the users of generic directories. For instance, an interior design firm will gain more valuable leads from directories restricted to building, construction, and home renovations than from other mass directories.

2. Using Regional Directories

This can be a highly successful tactic for firms which provide their products and services in selected localities or regions. The last thing you want as a regional service provider is to receive leads from an area which is beyond your service region. As a result, choosing regional or country-specific directories can effectively serve your purpose. For instance, an online fashion retailer who only ships to customers in the UK will gain little by posting on general directories which are open to readers worldwide.

3. Employing Audience-Specific Directories

This method of listing includes posting to directories which are regularly searched for by people belonging to the demographic and psychographic profile which your business is targeting. Such directories are normally visited by people who share common interests and lead a certain lifestyle. Submitting to directories which are visited by groups that form your target market provides high-quality relevant traffic.

So, if you want to get started and build your business presence, eTrack Media can help. Led by a team of SEO & social media experts, creative designers, eTrack Media is an SEO Company in Mumbai, India  offering ROI-driven internet marketing solutions and web design services. Whether you want to create brand awareness or drive more sales, we can help.